Uber announcement!
Uber Technologies has announced a significant strategic move to expand its presence in the international food delivery market by acquiring an 85% stake in Turkey’s leading food delivery platform, Trendyol GO, for approximately $700 million in cash. This acquisition deal, announced on May 6, 2025, is expected to close in the second half of the year, pending regulatory approvals and customary closing conditions.Trendyol GO, a subsidiary of the Trendyol Group-Turkey’s foremost e-commerce company owned largely by Alibaba-has established a strong foothold in the Turkish market. In 2024,
Trendyol Performance.
Trendyol GO completed over 200 million delivery orders and generated gross booking revenues of around $2 billion, marking a growth of more than 50% compared to the previous year. The platform currently serves customers through a network of over 90,000 restaurants and stores and employs approximately 19,000 couriers nationwide.
Uber’s CEO Dara Khosrowshahi described the acquisition as a strategic step to enhance the delivery ecosystem in Turkey, benefiting consumers, local merchants, and especially small and family-owned businesses. The deal aligns with Uber’s broader global growth strategy, leveraging Trendyol GO’s established infrastructure and consumer base while planning to integrate core features from Uber Eats into the local platform over time.
Trendyol Group President Caglayan Cetin highlighted that the partnership reflects the strength and potential of Turkey’s technology and e-commerce sectors, signaling positive momentum for the country’s economy. He emphasized that the acquisition supports Trendyol’s mission to deliver a seamless e-commerce experience and foster local economic development.
This acquisition marks Uber’s re-entry into the Turkish market after it exited ride-hailing services there in 2019 due to regulatory challenges. By focusing on food and grocery delivery through Trendyol GO, Uber is tapping into Turkey’s booming delivery market, which has seen rapidly increasing consumer demand and competition among local players such as Getir and Yemeksepeti.
The deal also follows Uber’s recent cancellation of a $950 million bid to acquire Delivery Hero’s Foodpanda business in Taiwan due to regulatory concerns, underscoring the company’s pivot to markets with promising growth potential and manageable regulatory environments.
In Conclusion:
Uber’s $700 million acquisition of a majority stake in Trendyol GO represents a bold investment to strengthen its global delivery footprint, capitalize on Turkey’s expanding e-commerce and delivery sectors, and drive growth beyond its traditional North American markets. The transaction is anticipated to close in the latter half of 2025, after which Uber will begin integrating its technology and services with Trendyol GO’s operations while maintaining the platform’s existing customer and merchant relationships.